商业画布视角下众包翻译平台商业模式研究——以Y网为例
Study on the Business Model of Crowdsourcing Translation Platform from the Perspective of Business Canvas:A Case Study of"Y.com"
张洁 1窦慧敏1
作者信息
- 1. 西安理工大学 人文与外国语学院,陕西 西安 710048
- 折叠
摘要
基于商业模式画布理论,构建众包翻译平台Y网的商业模式画布模型,解析其商业模式九大要素.研究发现,Y网以市场需求为导向,以网络平台为基础,具有面向客户的价值主张、明确的客户细分、良好的客户及合作伙伴关系、畅通的渠道通路、丰富的关键资源,实现了翻译需求方和供给方在线精准匹配和网络聚集效应.文章为描述和评估众包翻译平台商业模式提供了可视化视角,可为众包翻译平台的构建和发展提供参考.
Abstract
Based on the business model canvas theory,this study has built the business canvas model of crowdsourcing translation platform"Y.com",and has analyzed the nine elements of the business model in detail."Y.com"is a market-oriented platform based on the internet,providing customer-oriented value proposition,clear customer segmentation,good customer partnership,smooth channel,and effective resources.This platform has achieved accurate matching and network aggregation effect between translation clients and suppliers.This study proposes a new perspective for describing and evaluating the business model of crowdsourcing translation platform,and updates people's understanding of the construction and development of crowdsourcing translation platform.
关键词
商业模式画布理论/众包翻译平台/Y网/商业模式Key words
business model canvas theory/crowdsourcing translation platform/"Y.com"/business model引用本文复制引用
基金项目
教育部人文社会科学研究规划基金(18XJA740002)
陕西省社会科学基金(2022K022)
出版年
2024
NETL
NSTL
万方数据