首页|商业画布视角下众包翻译平台商业模式研究——以Y网为例

商业画布视角下众包翻译平台商业模式研究——以Y网为例

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基于商业模式画布理论,构建众包翻译平台Y网的商业模式画布模型,解析其商业模式九大要素.研究发现,Y网以市场需求为导向,以网络平台为基础,具有面向客户的价值主张、明确的客户细分、良好的客户及合作伙伴关系、畅通的渠道通路、丰富的关键资源,实现了翻译需求方和供给方在线精准匹配和网络聚集效应.文章为描述和评估众包翻译平台商业模式提供了可视化视角,可为众包翻译平台的构建和发展提供参考.
Study on the Business Model of Crowdsourcing Translation Platform from the Perspective of Business Canvas:A Case Study of"Y.com"
Based on the business model canvas theory,this study has built the business canvas model of crowdsourcing translation platform"Y.com",and has analyzed the nine elements of the business model in detail."Y.com"is a market-oriented platform based on the internet,providing customer-oriented value proposition,clear customer segmentation,good customer partnership,smooth channel,and effective resources.This platform has achieved accurate matching and network aggregation effect between translation clients and suppliers.This study proposes a new perspective for describing and evaluating the business model of crowdsourcing translation platform,and updates people's understanding of the construction and development of crowdsourcing translation platform.

business model canvas theorycrowdsourcing translation platform"Y.com"business model

张洁、窦慧敏

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西安理工大学 人文与外国语学院,陕西 西安 710048

商业模式画布理论 众包翻译平台 Y网 商业模式

教育部人文社会科学研究规划基金陕西省社会科学基金

18XJA7400022022K022

2024

商业观察

商业观察

ISSN:
年,卷(期):2024.10(12)
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