Impact of E-Commerce on Traditional Retail Industry and Transformation Strategies
In the information age,the development of e-commerce relying on internet technology has brought new opportunities and challenges to the traditional retail industry.This paper analyzes the current development status of e-commerce and traditional retail industry,and explores the impact of e-commerce development on traditional retail industry from multiple perspectives.It is found that traditional retail industry is influenced by e-commerce in sales models,industry chain structure,business philosophy,market competition,and other aspects.Therefore,based on the influence of e-commerce and the characteristics of traditional retail industry,this paper proposes transformation strategies for traditional retail industry to help it occupy a place in the new market competition environment.
NETL
NSTL
万方数据
维普
