电子商务对传统零售业的影响与转型策略
Impact of E-Commerce on Traditional Retail Industry and Transformation Strategies
彭刘安 1王振其 1罗松林1
作者信息
- 1. 安阳学院 经济与管理学院,河南 安阳 455000
- 折叠
摘要
在信息时代,依托互联网技术发展起来的电子商务为传统零售业带来了新的机遇和挑战.文章通过对电子商务与传统零售业的发展现状的分析,多角度探究电子商务的发展对传统零售业的影响.研究发现,传统零售行业在销售模式、产业链结构、经营理念、市场竞争等方面都受到了电子商务的影响.因此,基于电子商务的影响力和传统零售业的特点,文章提出了传统零售业的转型策略,以期推动其在新的市场竞争环境中占据一席之地.
Abstract
In the information age,the development of e-commerce relying on internet technology has brought new opportunities and challenges to the traditional retail industry.This paper analyzes the current development status of e-commerce and traditional retail industry,and explores the impact of e-commerce development on traditional retail industry from multiple perspectives.It is found that traditional retail industry is influenced by e-commerce in sales models,industry chain structure,business philosophy,market competition,and other aspects.Therefore,based on the influence of e-commerce and the characteristics of traditional retail industry,this paper proposes transformation strategies for traditional retail industry to help it occupy a place in the new market competition environment.
关键词
电子商务/传统零售业/影响/转型Key words
e-commerce/traditional retail industry/impact/transformation引用本文复制引用
出版年
2024
NETL
NSTL
维普
万方数据