Research on Marketing Strategy of E-Commerce Live Streaming Platform from the Perspective of New Media
E-commerce live streaming platform is a new media bilateral platform emerged in recent years,which not only provides consumers with a new way of online shopping,but also offers merchants a new sales model.In order to stand out in the fiercely competitive e-commerce market,the marketing strategy of e-commerce live streaming platform has become particularly important.Therefore,this paper proposes the marketing strategy of e-commerce live streaming platform from the perspective of new media.Firstly,this paper outlines the development trend of e-commerce live streaming industry,and elaborates the two main modes of e-commerce live streaming.Secondly,it summarizes the main problems existing in the marketing of e-commerce live streaming platform from the perspective of new media.Finally,it puts forward optimization strategies for the problems,in order to provide references for the development of e-commerce live streaming platform in the future.
new mediae-commercelive streaming platformmarketing
NETL
NSTL
万方数据
维普
