Challenges and Opportunities of Cross-Cultural Marketing Strategies in the Context of Globalization:Taking New Energy Vehicles as an Example
With the deepening of global economic integration,the new energy vehicle market is rapidly expanding to the world,bringing broad market prospects to relevant enterprises.However,it raises the issue of how to effectively carry out marketing in different cultural backgrounds.The impact of cultural diversity on marketing strategies is becoming increasingly prominent,so companies must consider the differences in the behavior of cross-cultural consumers when they develops the global market.This article delves into the challenges and opportunities of cross-cultural marketing in the context of globalization,and aims to provide strategic guidances and practical suggestions for the marketing activities of the new energy vehicle industry in the global market.
NETL
NSTL
万方数据
