Research on the Brand Strategy of Innovative Applications in Cultural Tourism for Medical and Elderly Care
China has entered an aging society.With the development of the economy and changes in the consumption concept of the elderly,cultural tourism for elderly care has rapidly developed in recent years.The combination of elderly care tourism with medical resources is still in its start-up stage,but the development potential is enormous.By integrating resources through cultural tourism for medical and elderly care innovation application platform,it conforms to the elderly care needs of middle-aged and elderly people in China,and it is in line with the current trend of the mobile internet era.On the basis of literature review on cultural tourism for medical elderly care research,this article conducts a questionnaire survey on users'demand for innovative applications in cultural tourism for medical and elderly care,analyzes and summarizes it,and puts forward practical suggestions for the development and operation of innovative application brand.
cultural tourism for medical and elderly careinnovative applicationsquestionnaire surveymarket demand characteristics
万方数据
维普
