商业观察2024,Vol.10Issue(14) :88-91,95.DOI:10.3969/j.issn.2096-0808.2024.14.016

数智化变革中个体行为策略研究

Research on Individual Behavior Strategies in the Transformation of Digital Intelligence

刘奔跃 侯治平
商业观察2024,Vol.10Issue(14) :88-91,95.DOI:10.3969/j.issn.2096-0808.2024.14.016

数智化变革中个体行为策略研究

Research on Individual Behavior Strategies in the Transformation of Digital Intelligence

刘奔跃 1侯治平2
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作者信息

  • 1. 桂林理工大学商学院,广西桂林 541004
  • 2. 桂林理工大学商学院,广西桂林 541004;广州工商学院管理学院,广东广州 528138
  • 折叠

摘要

在当前数字经济高速发展的背景下,数智化变革已成为各行业和企业竞争的新焦点,为各方开启了新的机遇的同时,也带来一系列挑战和问题.面对这种形势,文章专注于探讨在数智化变革背景下个体行为策略选择和实施路径的现状.通过整合相关理论,从能力的视角出发构建了研究框架,以阐释数字环境对个体行为决策的作用机制.在路径分析方面,在个体层面选择了认知信息处理、自主决策目标调整及创新激励支持三个关键路径.文章为当代数字环境下的个体在制定创新策略和选择适宜实现路径方面提供了宝贵的理论洞察,具有重要的学术价值和实践意义.

Abstract

In the context of the current rapid development of the digital economy,digital intelligence transformation has become a new focus of competition in various industries and enterprises,which opens up new opportunities for all parties and at the same time brings a series of challenges and problems.Given this situation,this study focuses on exploring the current situation of individual behavioral strategy selection and implementation paths in the context of digital intelligence transformation.By integrating related theories,the research framework of this paper is constructed from the perspective of competence to elucidate the mechanism of the role of the digital environment in individual behavioral decision making.In terms of path analysis,three key paths are selected at the individual level,namely cognitive information processing,autonomous decision goal adaptation,and innovation incentive support.This study provides valuable theoretical insights for individuals in contemporary digital environment to formulate innovation strategies and choose appropriate implementation paths,which is of great academic value and practical significance.

关键词

个体行为/行为策略/路径选择/数字技术

Key words

individual behavior/behavioral strategies/path selection/digital technology

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基金项目

广西壮族自治区研究生教育创新计划(YCSW2023357)

出版年

2024
商业观察

商业观察

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参考文献量14
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