Application of Virtual Digital Human in Modern Marketing and its Risk Management
With the rapid development of artificial intelligence technology,virtual digital human is an entity generated comprehensively through computer graphics technology and artificial intelligence algorithms.As an emerging marketing tool,virtual digital human is gradually changing the landscape of marketing communication.These virtual characters closely simulate real humans in appearance,voice and behavior,and can conduct extensive interactions and content publishing on social media platforms,and even deeply intervene in commercial advertisements and marketing activities.Virtual digital human has introduced new opportunities and challenges into the field of marketing communications.Thanks to its unrestricted nature of time and space,they realize round-the-clock content creation and user interaction.At the same time,because its image,words and deeds are completely under the fine control of the creator and operation team,risks and uncertainties that can be encountered when working with real influencers are largely mitigated.This article aims to explore the role of virtual digital human in marketing and its risk management,and to provide strategic guidance for marketing practitioners.
virtual digital humanartificial intelligencebig datadigital marketingmetaverse
NETL
NSTL
万方数据
维普
