Research on the Construction of Digital Literacy Evaluation Index System for Farmers in Rural Tourism Areas Under the Background of Digital Economy
With the development of China's digital economy,farmers in rural tourism areas are playing the role of actors,builders,supervisors,and beneficiaries of digital construction in the rural tourism industry.They should have a certain level of digital literacy and skills in order to better participate.This article draws on the framework structure of digital literacy in the international community,refers to the application scenarios of digital rural construction,and combines the demands of industrial development.Based on the KAP model,it has constructed an"evaluation index system for digital literacy of rural tourism farmers",which includes digital cognition,digital attitude,digital behavior and digital skills four dimensions.It is called the KAPS model.The paper further elaborates on its model dimensions and system construction,expecting to provide measurement dimensions and evaluation systems for the digital literacy improvement action of farmers in rural tourism areas.
rural tourism areasfarmersdigital literacyevaluation index systemevaluation
NETL
NSTL
万方数据
维普
