With the continuous marketization of agriculture,traditional sales channels can no longer meet the needs of modern agricultural development.The problem of face-to-face sales has intensified,and traditional sales can no longer meet the current supply needs of variousregions.Various regions have encountered the problems of"poor harvest,farmers worrying about sales channels,and merchants busy purchasing".Through the analysis of the sales channels of Guangxi's special agricultural products,the main problems that exist are identified,and on this basis,it is needed to learn the sales channel plans for local characteristic agricultural products.Based on new media,the paper analyzes the current sales channel methods and problems of Guangxi's agricultural products from these two aspects,carries out integrated innovation to rebuild the value core of characteristic agricultural products,optimizes marketing models,strengthens market innovation,and develops a sales channel that is more suitable for Guangxi's characteristic agricultural products.This article elaborates on the development of new media and the current situation and development of Guangxi's characteristic agricultural product sales.By studying the current model of Guangxi's characteristic agricultural product sales channels and the main problems existing under this model,the paper aims to optimize sales channels that are more in line with Guangxi's characteristic agricultural products.
new mediaGuangxi's special agricultural productssales channelsoptimization suggestions
NETL
NSTL
万方数据
维普
