数字经济背景下跨境电商的发展趋势研究
Research on the Development Trend of Cross-Border E-Commerce Under the Background of Digital Economy
孟杨1
作者信息
- 1. 哈尔滨金融学院,黑龙江 哈尔滨 150030
- 折叠
摘要
随着经济全球化和科学技术的进步,企业的数字化转型不再是可选项,而是生存与发展的必选项.在数字经济背景下,跨境电商的发展呈现新趋势,仅仅提供商品信息展示和交易支付服务的平台已无法满足数字经济时代的发展需求.为了适应这种新变化,跨境电商平台需要利用大数据等数字化技术,为客户提供集产品营销、数据信息、支付、物流、通关为一体的服务,从而实现跨境电商行业的进一步发展.
Abstract
With the economic globalization and the progress of science and technology,the digital transformation of enterprises is no longer an option,but a necessary requirement for survival and development.In the context of digital economy,the development of cross-border e-commerce is showing a new trend,and platforms that only provide commodity information display and transaction payment services can no longer meet the development needs of the digital economy era.In order to adapt to this new change,cross-border e-commerce platforms need to utilize digital technologies such as big data to provide customers with integrated services including product marketing,data information,payment,logistics,and customs clearance.It will enable the further development of cross-border e-commerce industry.
关键词
数字经济/跨境电商/发展趋势Key words
digital economy/cross-border e-commerce/development trend引用本文复制引用
基金项目
中国外语教育基金(ZGWYJYJJ11Z037)
出版年
2024
NETL
NSTL
维普
万方数据