Study on the Impact of ESG Performance on the Brand Equity Value of Chinese High-Tech Enterprises:Based on the Regulatory Effect of Technological Innovation
With the rise of the global sustainable development issue,corporate social responsibility(CSR)and environmental,social,and governance(ESG)standards have become key indicators for measuring comprehensive performance of enterprises.As a driving force for China's economic growth,high-tech enterprises can enhance their social image and the trust of consumers and investors through the excellent performance of ESG,thereby enhancing their brand values.As the core of sustained growth and competitiveness,the technological innovation of high-tech enterprises can effectively regulate the relationship between ESG performance and brand values.Therefore,based on the regulatory effect of technological innovation,this article explores the impact of ESG performance on the brand equity value of high-tech enterprises in China to provide a theoretical reference for enterprise managers.
NETL
NSTL
万方数据
