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用户体验视角下的电子商务在线支付研究

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文章深入研究了用户体验视角下的电子商务在线支付系统,探讨了其定义、发展历程以及当前的市场概况.重点识别并讨论了在线支付领域当前面临的主要问题,包括技术挑战与安全隐患、用户接受度与信任问题,以及法规政策与市场环境的影响.针对这些问题,提出了一系列策略,具体包括提高支付系统的安全性能、增强用户隐私保护、加强用户教育和宣传,灵活调整支付策略,以适应市场和法规的变化.为了在激烈的市场竞争中保持优势,支付平台需要不断提升自身系统的安全性、便利性和效率.随着技术的进步和用户需求的演变,支付领域将持续面临新的机遇和挑战,这就要求支付平台不断创新,以适应这些变化.通过研究,文章为电子商务领域的从业者提供了宝贵的见解和建议,以优化在线支付体验,提升用户满意度和忠诚度.
Research on E-Commerce Online Payment from the Perspective of User Experience
This paper deeply studies the e-commerce online payment system from the perspective of user experience,and discusses its definition,development history and current market situation.This paper focuses on identifying and discussing the major issues in the online payment field,including technical challenges and security risks,user acceptance and trust issues,as well as the impact of regulatory policy and market environment.In response to these problems,a series of strategies are proposed to improve the security performance of the payment system,enhance user privacy protection measures,strengthen user education and publicity,and flexibly adjust payment strategies to adapt to changes in the market and regulations.In order to maintain an edge in the fierce market competition,payment platforms need to continuously improve the security,convenience and efficiency of their systems.As the technology advances and user needs continue to evolve,the payments sector will continue to face new opportunities and challenges,which require payment platforms to constantly innovate to adapt to these changes.Through this study,this paper provides valuable insights and recommendations for practitioners in the e-commerce field to optimize the online payment experience and enhance user satisfaction and loyalty.

online paymentuser experiencesecurity and privacy protection

何蕊

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达飞轮船(中国)有限公司,上海 200001

在线支付 用户体验 安全性与隐私保护

2024

商业观察

商业观察

ISSN:
年,卷(期):2024.10(19)