Mechanism and Path of Business Model Innovation of Manufacturing Enterprises Enabled by Digitalization
Based on the data of Shanghai and Shenzhen A-share manufacturing listed enterprises in China from 2013 to 2022,this paper constructs a moderated intermediary model to empirically test the mechanism and path of business model innovation enabled by digital innovation.The results show that digital innovation can promote the business model innovation of manufacturing enterprises,and the conclusion is still valid after a series of endogeneity tests and robustness tests.Transaction cost has the mediating effect in promoting business model innovation of manufacturing enterprises by digital innovation.The dynamic environment negatively moderates the whole path of the digital innovation affecting the business model innovation,and the negative moderating effect on the second half of the path is more obvious.Finally,the paper puts forward some policy suggestions,such as actively promoting the digital innovation of manufacturing enterprises,reducing the transaction cost of enterprises with the help of digital ecosystem,and reducing the dynamic environment through multi-party cooperation.
digital innovationmanufacturing enterprisesbusiness model innovationtransaction costsenvironmental dynamics