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数字化赋能制造业企业商业模式创新的机理与路径

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文章基于2013-2022年我国沪深A股制造业上市企业数据,构建一个有调节的中介模型实证检验数字化创新赋能商业模式创新的机理与路径.结果表明:数字化创新能够促进制造业企业的商业模式创新,一系列内生性检验和稳健性检验后该结论依旧成立;交易成本在数字化创新促进制造业企业商业模式创新中存在中介效应;环境动态性负向调节数字化创新影响商业模式创新的全路径,对后半段路径的负向调节效应更明显.文章最后提出了积极推进制造业企业数字化创新、借助数字化生态系统降低企业交易成本以及多方合作共同降低环境动态性等政策建议.
Mechanism and Path of Business Model Innovation of Manufacturing Enterprises Enabled by Digitalization
Based on the data of Shanghai and Shenzhen A-share manufacturing listed enterprises in China from 2013 to 2022,this paper constructs a moderated intermediary model to empirically test the mechanism and path of business model innovation enabled by digital innovation.The results show that digital innovation can promote the business model innovation of manufacturing enterprises,and the conclusion is still valid after a series of endogeneity tests and robustness tests.Transaction cost has the mediating effect in promoting business model innovation of manufacturing enterprises by digital innovation.The dynamic environment negatively moderates the whole path of the digital innovation affecting the business model innovation,and the negative moderating effect on the second half of the path is more obvious.Finally,the paper puts forward some policy suggestions,such as actively promoting the digital innovation of manufacturing enterprises,reducing the transaction cost of enterprises with the help of digital ecosystem,and reducing the dynamic environment through multi-party cooperation.

digital innovationmanufacturing enterprisesbusiness model innovationtransaction costsenvironmental dynamics

刘瑞、李俊英

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武汉学院,湖北武汉 430212

数字化创新 制造业企业 商业模式创新 交易成本 环境动态性

湖北省教育厅哲学社会科学研究项目

22G132

2024

商业观察

商业观察

ISSN:
年,卷(期):2024.10(20)