Research on Financial Risk Prevention in Retail Industry Under the Background of E-Commerce
With the development of internet and the rise of e-commerce,the living space of traditional retail industry has been squeezed and has been transformed into e-commerce.The e-commerce of retail industry not only increases sales revenue and expands sales channels,but also greatly improves operational efficiency of companies.However,there are many financial risks objectively in the transformation process.If the control is not strengthened,the development of enterprises will be affected.After analyzing the reasons for the transformation of retail industry,the article provides the specific analysis of the financial risks that exist in the process of e-commerce in retail enterprises.It is found that retail industry is prone to financial risks in investment,financing,operation and other aspects.Therefore,preventive and response measures are proposed to strengthen the control of financial risks in retail enterprises.
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NSTL
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