Research on the Integration of Finance and Industry of Publishing Enterprises Under the Financial Media Environment
The rise of the financial media environment marks a profound change in media technology and communication mode,which is both a challenge and an opportunity for publishing enterprises.In order to obtain sustainable vitality and market competitiveness,publishing enterprises need to realize the deep integration of business and finance,which means the integration of industry and finance.The integration of industry and finance can not only enhance the comprehensive competitiveness of enterprises,but also optimize the allocation of resources,and enhance the effect of financial risk management and internal control.In order to reveal the importance of financial integration of publishing enterprises in the financial media environment,this paper takes X publishing enterprises as an example to deeply discuss the value,existing problems and countermeasures of financial integration of publishing enterprises in the financial media environment.The results show that publishing enterprises can realize the integrated development of industry and finance integration by establishing a flat matrix organizational structure,formulating strategic planning for industry integration,building information platform for industry integration,so as to provide strategic reference for enterprises in the same industry.
financial media environmentintegration of industry and financefinancial risk managementassessment mechanism
NETL
NSTL
万方数据
