Brand Marketing Strategies Under the Live Streaming Business Model of Cross-Border E-Commerce Groups
The live streaming business model of cross-border e-commerce groups provides new opportunities and challenges for brand marketing.In this mode,enterprises can increase exposure and sales by participating in group live streaming activities.But to succeed in a fiercely competitive market,it is necessary to develop effective marketing strategies.This article first points out the composition of the brand marketing process under the cross-border e-commerce group live streaming business model and the precautions for each link,providing feasible references for the brand marketing of cross-border e-commerce group live streaming.Secondly,several brand marketing guarantee strategies under the cross-border e-commerce group live streaming business model are proposed to attract consumers by providing unique product features and good user experience.In brand marketing,it is important to actively participate in user interaction,establish stable fan relationships,and utilize user feedback to continuously improve services.The brand marketing strategy under the live streaming business model of cross-border e-commerce groups needs to comprehensively consider market demand and consumer psychology,in order to achieve long-term profitability of the brand.
live streaming of cross-border e-commerce groupsbusiness modelbrand marketing
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