Research on the Implementation Path of E-Commerce Assisting in Agriculture Under the Rural Revitalization Strategy in Shaanxi Province:A Case Study of Fuping Dried Persimmon
In recent years,with the continuous advancement of the rural revitalization strategy,the nation has increasingly focused on the agricultural modernization and rural economic development.E-commerce assisting in agriculture,as an emerging agricultural product sales model,has played a significant role in enhancing the rural economy,increasing farmers'income,and promoting agricultural modernization.This paper takes the Fuping dried persimmon in Shaanxi Province as a case to explore the specific implementation path of e-commerce assisting in agriculture.By analyzing the current state of the dried persimmon industry and the development of e-commerce in Fuping,this paper proposes optimization suggestions such as improving brand recognition,strengthening product innovation,and perfecting logistics and after-sales services,aiming at providing guidance for e-commerce assisting in distinctive agricultural products in other regions.
rural revitalizatione-commerce assisting in agricultureFuping dried persimmonbrand buildingproduct innovationlogistics system
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