Research on the Evolution Mechanism of Value Co-creation in Rural Entrepreneurial Ecosystem Based on Evolutionary Game
Value co-creation is the core driving force of rural entrepreneurial ecosystem.The paper uses dynamic perspective of evolutionary game and computer simulation analysis to examine dynamic evolution process of value co-creation among subjects in rural entrepreneurial ecosystem.The conclusion of the study shows that they will consider an equilibrium point when entrepreneurial enterprises and related subjects in rural entrepreneurial ecosystem choose to participate in value co-creation strategy or not,which is called the ESS point and has long-term dynamic stability.The stability of choice strategies of both sides of the game is related to the parameter change of dynamics equations,and the stability of the choice of participation in the value co-creation strategy is inversely proportional to its cost,and positively proportional to the synergistic benefit.When the lower the input cost and the larger the synergistic gain obtained by both parties,the two parties'choice of participating in the value co-creation strategy is more stable in the long term.
万方数据
维普
