With the continuous development of big data,China's film industry has also grown.Nowadays,investors and appraisal agencies pay more and more attention to the calculation and evaluation of intangible assets,such as film copyright.But at present,China has not established a perfect evaluation mechanism,and some evaluation methods have some disadvantages of not being able to implement.So on the basis of big data and internet,the paper innovatively regards TikTok publicity as one important factor influencing box office income.It analyzes influencing factors and evaluates the film copyright value through some cases.
维普
万方数据