As a major tourism province in China,Shandong has unique natural endowments and profound cultural resources.The perfect combination of these natural landscapes and cultural resources makes Shandong Province has a good foundation for tourism.The establishment of the"Hospitable Shandong"brand not only represents the hospitality of the people in Shandong,but also reflects the high-quality tourism services in Shandong Province.Starting from the brand of"Hospitable Shandong",this paper analyzes the significance and problems of developing rural health tourism in Shandong Province,discusses the path of brand promotion and puts forward brand promotion strategies,such as shaping brand image and strengthening brand value.
关键词
好客山东/康养旅游/品牌提升/策略研究
Key words
hospitable Shandong/health tourism/brand promotion/strategy research
万方数据