商业观察2024,Vol.10Issue(24) :38-41.DOI:10.3969/j.issn.2096-0808.2024.24.006

医药行业数字化转型对绩效的影响研究

Research on the Impact of Digital Transformation of the Pharmaceutical Industry on the Performance

吕玉倩
商业观察2024,Vol.10Issue(24) :38-41.DOI:10.3969/j.issn.2096-0808.2024.24.006

医药行业数字化转型对绩效的影响研究

Research on the Impact of Digital Transformation of the Pharmaceutical Industry on the Performance

吕玉倩1
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作者信息

  • 1. 河北工程大学管理工程与商学院,河北邯郸 056009
  • 折叠

摘要

随着大数据、区块链、5G技术的应用,数字经济发展迅速,企业通过数字技术与业务的结合可以达到降低成本、提高效率的作用,成为推动其发展的重要手段.医药行业进行数字化转型可以应对市场竞争压力、提高核心竞争力,研究医药行业数字化转型的动因、实施阶段、路径以及进一步实行数字化转型对于医药企业具有重要意义.

Abstract

With the application of big data,blockchain and 5G technology,the digital economy is developing rapidly.The combination of digital technology and business can help enterprises reduce costs and improve efficiency,becoming an important means to promote its development.The digital transformation of the pharmaceutical industry can cope with market competition pressure and improve core competitiveness.Study-ing the motives,implementation stages,paths,and suggestions for further implementing digital transformation in the pharmaceutical industry is of great significance to pharmaceutical enterprises.

关键词

数字化转型/路径/建议

Key words

digital transformation/path/proposal

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出版年

2024
商业观察

商业观察

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