With the rapid development of digital technology and profound changes in consumer behavior,the new retail era has quietly arrived,and brought unprecedented challenges and opportunities to the traditional retail industry.New retail not only means a revolution in sales methods,but also a comprehensive transformation of business models,consumer experiences,and even thinking modes.In order to stand firm in the fiercely competitive market,the traditional retail industry must actively adapt to changes and explore new paths for transformation and upgrading.This article aims to explore how traditional retail industry can achieve a magnificent transformation and radiate new vitality and energy through strategic innovation in the context of new retail.
new retailtraditional retail industrytransformation and upgradingstrategy