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新零售背景下传统零售业转型升级的策略探讨

Exploration of Strategies for the Transformation and Upgrading of Traditional Retail Industry Under the Background of New Retail

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随着数字科技的迅猛发展和消费者行为的深刻变迁,新零售时代已悄然来临,为传统零售业带来前所未有的挑战与机遇.新零售不仅意味着销售方式的革新,更是商业模式、消费体验乃至思维方式的全面转型.传统零售业要想在竞争激烈的市场中屹立不倒,必须主动拥抱变化,积极探索转型升级的新路径.文章旨在探讨新零售背景下,传统零售业如何通过策略创新实现华丽转身,焕发新的生机与活力.
With the rapid development of digital technology and profound changes in consumer behavior,the new retail era has quietly arrived,and brought unprecedented challenges and opportunities to the traditional retail industry.New retail not only means a revolution in sales methods,but also a comprehensive transformation of business models,consumer experiences,and even thinking modes.In order to stand firm in the fiercely competitive market,the traditional retail industry must actively adapt to changes and explore new paths for transformation and upgrading.This article aims to explore how traditional retail industry can achieve a magnificent transformation and radiate new vitality and energy through strategic innovation in the context of new retail.

new retailtraditional retail industrytransformation and upgradingstrategy

曾翠凤

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广州华商职业学院,广东 广州 511300

新零售 传统零售业 转型升级 策略

2024

商业观察

商业观察

ISSN:
年,卷(期):2024.10(25)