With the rapid popularization of new energy vehicles and the continuous changes in the competitive landscape of the refined oil market,the gas station industry is facing increasingly fierce market competition and diverse changes in customer demand.Gas station enterprises need to continuously optimize marketing strategies,enhance customer loyalty and overall operational efficiency.The"fuel benefits card"is a paid membership model that has emerged in recent years for gas stations.has been widely used in gas station marketing with significant effects.Customers can obtain refueling,shopping,and service rights by purchasing the card.This article will explore the applications of the"fuel benefits card"in gas station marketing and its profound impacts from multiple perspectives,such as benefit output and customer lifetime value.By combining paid membership,gas station marketing,and gas station formats,this article reveals the impacts of"fuel benefits card"on customer lifetime value.It has shown that the"fuel benefits card"not only can enhance customer loyalty,but also can effectively improve the overall revenue of gas stations.
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