Value Evaluation of Internet Knowledge Payment Enterprises Based on DEVA Model
Due to the special asset structure and Matthew effect of internet knowledge payment enterprises,it is difficult to evaluate their values by using the existing value evaluation methods.By analyzing the characteristics of internet knowledge payment enterprises,this paper improves the existing DEVA model from the perspective of user attributes and user value relationship,and constructs a value evaluation model suitable for internet knowledge payment enterprises,and takes Zhihu as an example to verify.The results show that the traditional DEVA model will make huge errors in the evaluation of enterprise value.Compared with this,the valuation results of the modified DEVA model are more accurate,and the difference rate is within a reasonable range.It can be seen that the modified DEVA model can better reflect the real value of internet knowledge payment enterprises.
internet enterprisesknowledge paymentDEVA modelvalue assessment
万方数据
维普
