In recent years,the live streaming e-commerce industry has developed rapidly,improving the shopping experience of consumers.At the same time,live streaming e-commerce has gradually moved from traffic effects to brand and content driven stages,promoting long-term socio-economic development.In order to deeply explore the development model of live streaming e-commerce and promote the healthy development of live streaming e-commerce,this study investigates the current development status of live streaming e-commerce,points out the model classification,significant characteristics and market analysis of live streaming e-commerce,identifies the shortcomings of live streaming e-commerce in terms of content,quality and anchors,and proposes targeted suggestions based on the current development status,in order to optimize the marketing strategy of live streaming e-commerce,enrich research content in related fields,and promote high-quality social development.
关键词
直播电商/发展现状/现存问题/优化策略
Key words
live streaming e-commerce/development status/existing problems/optimization strategy
维普
万方数据