Driven by the strong wave of digital economy,the traditional enterprise management paradigm is facing unprecedented challenges and transformation needs.This paper focuses on the innovation path of enterprise management in the context of the digital economy,and aims to construct a systematic optimization strategy framework by carefully analyzing the core characteristics of the digital economy and its in-depth impact on enterprise operation and management.The framework aims to provide companies with a proven response to the opportunities in an emerging market environment to achieve their robustness and sustainable growth goals.
digital economyenterprise managementcountermeasure optimization