Research on the Operation and Management of Organic Travel from the Perspective of ESG
The concept of organic travel is changing people's travel way,and sustainable travel faces new opportunities and challenges.This paper selects Ctrip Group as the research object,adopts the method of desktop research,takes operation and management behavior as the theme,combines ESG(environment,society and governance)perspective to explore the development status of organic travel,explores the systematic operation and management issues of organic travel from two dimensions of positive impact and no negative impact,and proposes suggestions based on the problems to improve the ecological environment,protect local characteristics,and maintain balanced health.It provides experience for the further development of travel companies or travel agencies.
万方数据
维普
