The arrival of the digital economy era has brought new opportunities for the development of various industries.Internet insurance industry relies on the massive data generated by the internet to carry out business,which is the mainstream trend of insurance industry development under the background of digital economy.However,China's internet insurance industry has developed for a short time,and there are shortcomings in product innovation,information supervision and the utilization of data elements,seriously restricting the sustained and healthy development of the industry.Based on the development status of China's internet insurance industry and the background of digital economy,this paper studies the development countermeasures of internet insurance industry and puts forward relevant suggestions,with a view to providing reference for the future development of internet insurance industry.
关键词
数字经济/互联网保险行业/发展对策
Key words
digital economy/internet insurance industry/development countermeasures
维普
万方数据