With the rapid development of internet technology and the continuous deepening of"internet+"action,the financial management of enterprises is facing unprecedented opportunities and challenges.Under the background of industrial integration of"internet+",this paper discusses the significance,characteristics and influence of enterprise financial management innovation,and puts forward the corresponding innovation strategies.The research shows that the industrial integration of"internet+"has a positive impact on enterprise financial management.But there are also some restrictive factors,such as the lack of internet thinking in enterprise management,the slow process of information technology in China's financial management,and the lack of professional talents.Therefore,enterprises need to innovate their business concepts,introduce network ideas,invest more in the informatization of financial work,improve the professional level of financial personnel,and strengthen the overall planning of enterprise financial informatization.
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