Path Exploration of Brand Building of Agricultural Products from the Perspective of Digital Economy:Taking Lyuyangchun Tea as an Example
With the advent of the digital economy,the traditional agricultural industry is facing new opportunities and challenges.This paper takes Lyuyangchun tea as the research object.Comparing it with Anji white tea,from the perspective of digital economy,this paper investigates the Lyuyangchun tea brand building path in the wave of digital transformation,which is based on brand cognition theory.Through the analysis of the impact of digital economy on the agricultural products brand building,the practice of digital transformation of Lyuyangchun tea and its future development trend,the paper provides in-depth thinking and suggestions for the sustainable development of Lyuyangchun tea and other agricultural brands in the era of digital economy.
digital economyLyuyangchun teaAnji white teabrand buildingbrand perception
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