With the advent of the digital economy,the traditional agricultural industry is facing new opportunities and challenges.This paper takes Lyuyangchun tea as the research object.Comparing it with Anji white tea,from the perspective of digital economy,this paper investigates the Lyuyangchun tea brand building path in the wave of digital transformation,which is based on brand cognition theory.Through the analysis of the impact of digital economy on the agricultural products brand building,the practice of digital transformation of Lyuyangchun tea and its future development trend,the paper provides in-depth thinking and suggestions for the sustainable development of Lyuyangchun tea and other agricultural brands in the era of digital economy.
关键词
数字经济/绿杨春/安吉白茶/品牌建设/品牌认知
Key words
digital economy/Lyuyangchun tea/Anji white tea/brand building/brand perception
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