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互联网独角兽企业价值评估方法研究

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随着互联网行业的快速发展,世界上的独角兽企业绝大部分都是互联网独角兽企业,但传统评估方法在面对此类企业时却存在很大的局限性,所以如何正确地选择方法来评估互联网独角兽企业的价值就显得格外重要.文章首先介绍互联网独角兽企业的特殊性,其次指出传统评估方法评估互联网独角兽企业时所存在的局限性,最后提出改进评估方法的建议,为未来评估方法的完善提供思路.
Research on the Evaluation Method of Internet Unicorn Enterprises
With the rapid development of the internet,most of the unicorn enterprises in the world are internet unicorns,but the traditional evaluation methods have great limitations in the face of such enterprises,so how to choose the right way to evaluate the value of the internet unicorn enterprises is particularly important.This paper first introduces the particularity of internet unicorns,then points out the limitations of traditional evaluation methods in evaluating internet unicorns,and finally puts forward some suggestions for improving the evaluation.

internet unicorn enterprisesassessment methodimprovement measures

薛雨佳

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兰州财经大学资产评估系,甘肃 兰州 730000

互联网独角兽企业 评估方法 改进措施

2024

商业观察

商业观察

ISSN:
年,卷(期):2024.10(32)