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新质生产力背景下文旅深度融合发展研究

Research on the Deep Integration Development of Culture and Tourism Under the Background of New Quality Productivity

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推动文旅深度融合是实现文旅高质量发展、丰富人民群众的精神文化生活、促进社会公平正义和共同富裕的重要途径.在技术革命、产业深度转型推动下所诞生的新质生产力与新时代文旅深度融合要求不谋而合.为培育发展文旅新质生产力,促进文旅深度融合,最大化文旅经济效益、社会效益,将沿着技术创新、要素优化、产品独创、产业延伸、需求挖掘的逻辑通路,深入分析新质生产力对文旅深度融合的内在驱动逻辑.最后,有针对性地提出规划顶层设计、推动科技应用、智能化人才培养、完善协同机制的政策建议,为文旅新质生产力的培育与应用构建良好环境.
Promoting the deep integration of culture and tourism is an important way to achieve high-quality development of culture and tourism,enrich people s spiritual and cultural life,promote social equity and achieve shared prosperity.The emergence of new productive forces driven by technological revolution and deep industrial transformation coincides with the requirements of deep integration of culture and tourism in the new era.To cultivate and develop new quality productivity in culture and tourism,promote deep integration of culture and tourism and maximize its economic and socical benefits,we will analyze the internal driving logic of new quality productivity on deep integration of culture and tourism along the logical path of technological innovation,factor optimization,product originality,industrial extension,and demand mining.Finally,policy recommendations are proposed to plan top-level design,promote technological applications,cultivate intelligent talents,and improve collaborative mechanisms,in order to build a favorable environment for the application of new quality cultural and tourism productivity.

new quality productivityintegration of culture and tourismdeep fusiondeep integration of culture and tourism

何里文、章文勤、邓敏慧

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桂林理工大学商学院,广西桂林 541010

新质生产力 文旅融合 深度融合 文旅深度融合

2024

商业观察

商业观察

ISSN:
年,卷(期):2024.10(33)