Research on Marketing Transformation of Chinese Traditional Liquor Enterprises Under the Background of"Internet Plus"
This paper focuses on the marketing transformation of Chinese traditional liquor enterprises in the context of"internet plus".The article first analyzes the limitations of Chinese traditional liquor enterprises in marketing,including strong channel dependence,single marketing means,insufficient brand rejuvenation,etc.Secondly,it discusses the changes of consumer behavior in the era of"internet plus"and its impact on liquor marketing,pointing out the characteristics of diversified ways of consumer information acquisition and more rational consumption decisions.Finally,the paper puts forward strategic suggestions for marketing transformation of Chinese traditional liquor enterprises,including strengthening the construction of digital marketing channels,implementing precision marketing and big data applications.This study aims to provide theoretical basis and practical guidance for Chinese traditional liquor enterprises to achieve marketing innovation in the digital era.
Chinese liquor enterprisesinternet plusmarketing transformation
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