首页|电商直播赋能武夷山市乡村振兴的路径探索

电商直播赋能武夷山市乡村振兴的路径探索

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随着数字化进程的加快,电商直播已成为解锁农产品卖难的"新钥匙"以及助力乡村振兴的强劲动力.文章以武夷山市电商直播为案例,通过调研武夷山市电商直播的发展现状,探寻武夷山市电商直播在发展过程中所遇困境,进而提出电商直播赋能乡村振兴的优化路径.研究发现:要使电商直播获得长足发展需从多角度入手,一方面,要完善市场体系建设,推动电商与物流有效融合,促进现代化物流服务平台的搭建;另一方面,要充分发挥党建引领的作用,重视电商人才培养,进而加快乡村振兴的步伐.
Exploring the Path of E-Commerce Live Streaming Empowering Rural Revitalization in Wuyishan City
With the acceleration of the digitalization process,e-commerce live broadcasting has become a"new key"to solve the difficulties of agricultural sales and a strong impetus for rural revitalization.The article takes Wuyishan City e-commerce live streaming as a case study,through the research on the development status of Wuyishan City e-commerce live streaming,explores the encountered dilemmas in the Wuyishan City e-commerce live streaming process,and then puts forward the optimized path of e-commerce live streaming empowering rural Revitalization.The study has concluded that in order to make e-commerce live streaming to obtain long-term development,it needs to start from multiple angles.On the one hand,it should improve the construction of the market system,promote the effective integration of e-commerce and logistics,so as to promote the construction of a modern logistics service platform.On the other hand,it needs to give full play to the leading role of the party,pay attention to the e-commerce personnel training,in order to accelerate the pace of rural revitalization.

Wuyishan Citye-commerce live streamingrural revitalizationoptimized path

林琴、郭玉辉

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福建农林大学 公共管理与法学院,福建 福州 350002

武夷山市 电商直播 乡村振兴 优化路径

2024

商业观察

商业观察

ISSN:
年,卷(期):2024.10(34)