The anthropomorphism of service robots plays a crucial role in enhancing consumer trust and closeness.With the continuous development and improvement of artificial intelligence technology,a large number of service-oriented enterprises have begun to adopt anthropomorphic service robots to improve service quality and customer experience.This article first defines the connotation of anthropomorphism of service robots and elaborates on the positive and negative effects of anthropomorphism of service robots on consumer willingness to use them.Therefore,effective strategies are proposed to enhance consumer willingness to use anthropomorphism of service robots and help enterprises build sustained competitive advantages.
关键词
服务机器人/拟人化/消费者使用意愿
Key words
service robots/anthropomorphism/consumer use intention
维普
万方数据