Research on the Impact of Humanization of Service Robots on Consumer Use Intention
The anthropomorphism of service robots plays a crucial role in enhancing consumer trust and closeness.With the continuous development and improvement of artificial intelligence technology,a large number of service-oriented enterprises have begun to adopt anthropomorphic service robots to improve service quality and customer experience.This article first defines the connotation of anthropomorphism of service robots and elaborates on the positive and negative effects of anthropomorphism of service robots on consumer willingness to use them.Therefore,effective strategies are proposed to enhance consumer willingness to use anthropomorphism of service robots and help enterprises build sustained competitive advantages.
service robotsanthropomorphismconsumer use intention
万方数据
维普
