Discussion on the Brand Building and Marketing Strategies of Hainan's Eco-Tourism
Hainan Province is rich in ecological resources and has prominent environmental advantages.In recent years,with the continuous increase in the number of tourists,tourism products have been continuously introduced and gradually developed in the direction of eco-tourism.And it will try to build an eco-tourism brand.Hainan's excellent and rich eco-tourism cultural resources provide a solid foundation for building an eco-tourism brand.This paper analyzes the current situation of Hainan's eco-tourism brand building,analyzes the current situation of Hainan's eco-tourism brand building from the perspectives of brand image design,brand image publicity,brand image maintenance and construction,finds out the problems in brand building,puts forward suggestions for brand building and marketing strategies,analyzes the current situation of Hainan's eco-tourism brand marketing,the existing problems and puts forward corresponding strategies.It aims to promote the development of Hainan's eco-tourism,enhance the competitiveness of Hainan's tourism industry,promote the sustainable development of Hainan's eco-tourism brand,drive the upgrading and transformation of tourism elements,and create a tourism brand with local characteristics.The brand building and marketing of Hainan's eco-tourism is of great significance to promote the development of Hainan's eco-tourism.
万方数据
维普
