Research on the Path of Standardized E-Commerce Platform to Help Local Modern Agriculture Development
This paper takes"one county,one platform"of Tianfu Mercantile Exchange as an example to discuss how the standardized e-commerce platform promotes the modernization of county agriculture.The study first introduces the development background and policy support of rural e-commerce,and analyzes the research status of e-commerce and agricultural modernization.Then it details the business model and advantages of"one county,one platform",and further concludes how standardized e-commerce platforms can integrate resources,promote the branding of agricultural products,increase farmers'income,upgrade supply chains and standardize transactions to promote agricultural modernization.Finally,the important role of standardized e-commerce platform in county agricultural modernization is summarized,and the challenges,opportunities and development direction in the future are prospected.