摘要
文章以天府商品交易所的"一县一平台"为例,探讨了标准化电商平台如何推动县域农业现代化发展.文章先介绍了农村电商的发展背景和政策支持,分析了电商与农业现代化研究现状.接着详细说明了"一县一平台"业务模式及优势,并进一步探讨了标准化电商平台如何整合资源、推动农产品品牌化、增加农民收入、升级供应链和交易标准化,以推动农业现代化.最后总结了标准化电商平台在县域农业现代化中的重要作用,并展望了未来的挑战、机遇及发展方向.
Abstract
This paper takes"one county,one platform"of Tianfu Mercantile Exchange as an example to discuss how the standardized e-commerce platform promotes the modernization of county agriculture.The study first introduces the development background and policy support of rural e-commerce,and analyzes the research status of e-commerce and agricultural modernization.Then it details the business model and advantages of"one county,one platform",and further concludes how standardized e-commerce platforms can integrate resources,promote the branding of agricultural products,increase farmers'income,upgrade supply chains and standardize transactions to promote agricultural modernization.Finally,the important role of standardized e-commerce platform in county agricultural modernization is summarized,and the challenges,opportunities and development direction in the future are prospected.