商业观察2024,Vol.10Issue(34) :72-75.DOI:10.3969/j.issn.2096-0808.2024.34.012

标准化电商平台助力地方现代农业发展路径研究

Research on the Path of Standardized E-Commerce Platform to Help Local Modern Agriculture Development

刘儒松 史天玥 柏青 赵欣
商业观察2024,Vol.10Issue(34) :72-75.DOI:10.3969/j.issn.2096-0808.2024.34.012

标准化电商平台助力地方现代农业发展路径研究

Research on the Path of Standardized E-Commerce Platform to Help Local Modern Agriculture Development

刘儒松 1史天玥 1柏青 1赵欣2
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作者信息

  • 1. 西南财经大学天府学院 会计学院,四川 绵阳 621000
  • 2. 天府商品交易所有限公司,四川 成都 610041
  • 折叠

摘要

文章以天府商品交易所的"一县一平台"为例,探讨了标准化电商平台如何推动县域农业现代化发展.文章先介绍了农村电商的发展背景和政策支持,分析了电商与农业现代化研究现状.接着详细说明了"一县一平台"业务模式及优势,并进一步探讨了标准化电商平台如何整合资源、推动农产品品牌化、增加农民收入、升级供应链和交易标准化,以推动农业现代化.最后总结了标准化电商平台在县域农业现代化中的重要作用,并展望了未来的挑战、机遇及发展方向.

Abstract

This paper takes"one county,one platform"of Tianfu Mercantile Exchange as an example to discuss how the standardized e-commerce platform promotes the modernization of county agriculture.The study first introduces the development background and policy support of rural e-commerce,and analyzes the research status of e-commerce and agricultural modernization.Then it details the business model and advantages of"one county,one platform",and further concludes how standardized e-commerce platforms can integrate resources,promote the branding of agricultural products,increase farmers'income,upgrade supply chains and standardize transactions to promote agricultural modernization.Finally,the important role of standardized e-commerce platform in county agricultural modernization is summarized,and the challenges,opportunities and development direction in the future are prospected.

关键词

标准化电商平台/农业现代化/县域经济

Key words

standardized e-commerce platform/agricultural modernization/county economy

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出版年

2024
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