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跨境电商情境下快时尚供应链韧性评价研究

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更强的供应链韧性可以帮助企业在不确定环境中更好地面对供应链中断风险,对于跨境电商情境下的快时尚供应链而言,其具有全球性、多变性和复杂性等特点,构建具备更好韧性的供应链对提升快时尚跨境电商企业国际市场竞争力具有更重要的现实意义.文章创新性地将灰色关联TOPSIS模型应用于快时尚跨境电商供应链韧性评价,对韧性水平进行量化,得到其表现水平,进而针对暴露出的供应链体系短板提出对策建议,旨在帮助企业更好应对供应链发生中断的情况.
Research on the Evaluation of Supply Chain Resilience of Fast Fashion in the Context of Cross-Border E-Commerce
Higher supply chain resilience can help enterprises better face the risks of supply chain disruptions in uncertain environments.For the fast fashion supply chain in the context of cross-border e-commerce,it is characterized by globality,variability and complexity.Building a more resilient supply chain is of great practical significance for enhancing the international market competitiveness of fast fashion cross-border e-commerce enterprises.This paper innovatively applies the TOPSIS Model Improved with Grey Relational Analysis to the resilience evaluation of the fast fashion cross-border e-commerce supply chain,quantifies the level of resilience,and obtains its performance level.Furthermore,it proposes countermeasures and suggestions for the exposed shortcomings of the supply chain system,aiming to help enterprises better cope with supply chain disruptions.

supply chain resiliencefast fashion apparelcross-border e-commerceresilience evaluation

蒋瑶霖

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杭州电子科技大学 管理学院,浙江 杭州 310018

供应链韧性 快时尚服装 跨境电商 韧性评价

2024

商业观察

商业观察

ISSN:
年,卷(期):2024.10(34)