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山西乡村旅游营销研究——机遇与挑战

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随着我国旅游业的持续繁荣,乡村旅游日渐成为众人追捧的出游选择.在这个趋势下,山西省以其丰厚的乡村旅游资源,展现出了巨大的旅游发展潜力.若想充分利用山西乡村旅游的诸多优势,实施旅游营销策略是不可或缺的一环.鉴于此,文章将深度剖析山西乡村旅游营销所面临的机遇与挑战,并针对性地提出相关策略与建议,以期为山西乡村旅游的蓬勃发展提供助力.
Research on Shanxi Rural Tourism Marketing:Opportunities and Challenges
With the continuous prosperity of China's tourism industry,rural tourism is increasingly becoming a sought-after travel option.Under this trend,Shanxi Province,with its abundant rural tourism resources,shows great potential for tourism development.If you want to take full advantage of many advantages of Shanxi rural tourism,the implementation of tourism marketing strategy is an indispensable part.In view of this,this paper will deeply analyze the opportunities and challenges faced by Shanxi rural tourism marketing,and put forward relevant strategies and suggestions,in order to provide assistance for the prosperous development of Shanxi rural tourism.

rural tourismtourism marketingShanxi

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海南师范大学,海南 海口 570100

乡村旅游 旅游营销 山西

2024

商业观察

商业观察

ISSN:
年,卷(期):2024.10(34)