Research on Marketing Strategy of Personal Finance Products in Commercial Banks
This study aims to explore the marketing strategies of personal finance products in commercial banks in order to cope with the increasingly fierce market competition and diversified customer needs.Through in-depth analysis of the current market environment,customer demands,and the actual business situation of commercial banks,a series of targeted and operable marketing strategies are put forward.The market status of personal finance products in commercial banks is comprehensively sorted out.It is found that the market competition is fierce,and the customer demand is diversified and personalized.Aiming at the deficiency of commercial bank's marketing strategy,this paper puts forward the strategy of diversified marketing channels.By integrating online and offline resources and using emerging channels such as social media and mobile applications,it can broaden marketing channels and improve product exposure and market coverage.It can achieve long-term customer relationship maintenance and business development by enhancing brand image and customer retention.The paper provides a certain reference for the marketing strategy of personal finance products in commercial banks,and it helps commercial banks maintain competitive advantages in the fierce market competition and achieve sustainable development.
万方数据
维普
