Study on the Path of Value Assessment for Sports Event Broadcasting Rights Under New Circumstances
With the development of technology and the rise of new media,short video platforms have quickly emerged as one of the main channels for people to obtain information and entertainment.As one of the most influential cultural activities globally,sports events have also attracted the attention of short video platforms.Nowadays,short video platforms have become an important channel for the broadcast of sports events,and their unique operational model and innovative broadcasting methods have brought new challenges and opportunities to the value assessment for sports event broadcasting rights.Therefore,it is of significant theoretical and practical importance to re-examine the path of value assessment for sports event broadcasting rights under new circumstances,in order to promote the sustainable development of broadcast rights assessment and the sports industry in our country.
short video platformssports eventsbroadcasting rightsvalue assessment
万方数据
维普
