With the development of technology and the rise of new media,short video platforms have quickly emerged as one of the main channels for people to obtain information and entertainment.As one of the most influential cultural activities globally,sports events have also attracted the attention of short video platforms.Nowadays,short video platforms have become an important channel for the broadcast of sports events,and their unique operational model and innovative broadcasting methods have brought new challenges and opportunities to the value assessment for sports event broadcasting rights.Therefore,it is of significant theoretical and practical importance to re-examine the path of value assessment for sports event broadcasting rights under new circumstances,in order to promote the sustainable development of broadcast rights assessment and the sports industry in our country.
关键词
短视频平台/体育赛事/转播权/价值评估
Key words
short video platforms/sports events/broadcasting rights/value assessment
维普
万方数据