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青岛崂山风景区非使用价值评估

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文章以青岛崂山风景区为例,采用条件价值法对其旅游资源的非使用价值进行了评估.评估结果显示,截至2023年,崂山风景区的非使用价值高达 306 419.22 万元,凸显了旅游资源开发与保护的重要性.通过分析受访者的支付动机和对非使用价值的偏好排序,进一步得出崂山风景区的存在价值、遗产价值和选择价值分别为 154 067.58 万元、92 262.83 万元和60 088.81 万元.基于此,文章提出了相关建议,旨在为崂山风景区的非使用价值开发、环境管理及旅游资源保护提供指导.
Evaluation of the Non-use Value of Qingdao Laoshan Scenic Area
This paper takes the Laoshan Scenic Area in Qingdao as an example and adopts the conditional value method to assess the non-use value of its tourism resources.The assessment results show that the non-use value of Laoshan Scenic Area is as high as RMB 3 064 192 200 as of 2023,which highlights the importance of tourism resource development and protection.By analysing the respondents'motivation to pay and ranking their preference for the non-use value,the existence value,heritage value and choice value of Laoshan Scenic Area are further derived to be RMB 1 540 675 800,RMB 922 628 300 and RMB 600 888 100,respectively.Based on this,this paper puts forward relevant suggestions,aiming to provide guidance for the development of non-use value,environmental management and tourism resource protection in Laoshan Scenic Area.

tourism resource valuationnon-use valueconditional value approachLaoshan Scenic Area

于梦娜、李宝强

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青岛理工大学 商学院,山东 青岛 266525

旅游资源价值评估 非使用价值 条件价值法 崂山风景区

2024

商业观察

商业观察

ISSN:
年,卷(期):2024.10(36)