商业观察2024,Vol.10Issue(36) :25-29.DOI:10.3969/j.issn.2096-0808.2024.36.002

青岛崂山风景区非使用价值评估

Evaluation of the Non-use Value of Qingdao Laoshan Scenic Area

于梦娜 李宝强
商业观察2024,Vol.10Issue(36) :25-29.DOI:10.3969/j.issn.2096-0808.2024.36.002

青岛崂山风景区非使用价值评估

Evaluation of the Non-use Value of Qingdao Laoshan Scenic Area

于梦娜 1李宝强1
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作者信息

  • 1. 青岛理工大学 商学院,山东 青岛 266525
  • 折叠

摘要

文章以青岛崂山风景区为例,采用条件价值法对其旅游资源的非使用价值进行了评估.评估结果显示,截至2023年,崂山风景区的非使用价值高达 306 419.22 万元,凸显了旅游资源开发与保护的重要性.通过分析受访者的支付动机和对非使用价值的偏好排序,进一步得出崂山风景区的存在价值、遗产价值和选择价值分别为 154 067.58 万元、92 262.83 万元和60 088.81 万元.基于此,文章提出了相关建议,旨在为崂山风景区的非使用价值开发、环境管理及旅游资源保护提供指导.

Abstract

This paper takes the Laoshan Scenic Area in Qingdao as an example and adopts the conditional value method to assess the non-use value of its tourism resources.The assessment results show that the non-use value of Laoshan Scenic Area is as high as RMB 3 064 192 200 as of 2023,which highlights the importance of tourism resource development and protection.By analysing the respondents'motivation to pay and ranking their preference for the non-use value,the existence value,heritage value and choice value of Laoshan Scenic Area are further derived to be RMB 1 540 675 800,RMB 922 628 300 and RMB 600 888 100,respectively.Based on this,this paper puts forward relevant suggestions,aiming to provide guidance for the development of non-use value,environmental management and tourism resource protection in Laoshan Scenic Area.

关键词

旅游资源价值评估/非使用价值/条件价值法/崂山风景区

Key words

tourism resource valuation/non-use value/conditional value approach/Laoshan Scenic Area

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出版年

2024
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