Study on Data Asset Evaluation Based on AHP-Multi-period Excess Return Method
In the wave of digital economy,the value evaluation of enterprise data assets is very important for enterprise strategy.This paper studies the application of multi-period excess return method in evaluating data assets,and proposes an innovative comprehensive evaluation framework for complex and uncertain problems that may be encountered in the evaluation process.The framework combines the multi-period excess return method and the analytic hierarchy process to enhance the accuracy and logic of the assessment.Through case studies,this paper verifies the effectiveness of this method,and provides a new perspective and methodological guidance for enterprises'decision-making in the era of digital economy.
万方数据
维普
