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轻资产运营模式下家电企业转型研究

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随着经济全球化和互联网技术的快速发展,制造业正经历着前所未有的变革.家电制造业是制造业的重要组成部分,家电企业要想提高竞争力,抢占市场份额,就必须要有所突破,转变运营模式以适应现代经济社会的发展.因此,文章在理解轻资产运营模式的概念和相关理论的基础上,分析了家电企业轻资产转型的动因、路径和所面临的问题,并对未来家电企业轻资产运营提供一些启示.
Research on the Transformation of Household Electric Appliance Enterprises Under the Asset-Light Operating Model
With the rapid development of economic globalization and internet technology,the manufacturing industry is experiencing unprecedented changes.The household electric appliance manufacturing industry is an important part of the manufacturing industry.If household electric appliance enterprises want to improve their competitiveness and seize market share,they must make breakthroughs and transform their operating models to adapt to the development of modern economy and society.Therefore,on the basis of understanding the concept of asset-light operation mode and related theories,this article analyzes the motivation,paths and problems of asset-light transformation of household electric appliance enterprises,and provides some enlightenment for the future asset-light operation of household electric appliance enterprises.

asset-light operating modelasset-light transformationhousehold electric appliance enterprises

王雨施

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长江大学 经济与管理学院,湖北 荆州 434020

轻资产运营模式 轻资产转型 家电企业

2024

商业观察

商业观察

ISSN:
年,卷(期):2024.10(36)