In the environment of big data,enterprises are empowered by digital.Data has become a strategic resource and key element in the era of digital economy,and the value of data assets constitutes the important part of enterprise value.Data assets are the most important economic lifeblood of internet enterprises,so how to comprehensively,objectively and reasonably evaluate the value of data assets is a topic of great concern in the academic circles.This paper firstly analyzes the research hotspots of current data asset valuation methods through bibliometrics.Secondly,combined with the literature induction method,the domestic and foreign literature is combed.The definition of data assets is given,and the evaluation methods are summarized.Finally,this paper summarizes and looks forward to the research on the evaluation of data assets of internet enterprises.
关键词
数据资产/互联网企业/价值评估/评估方法
Key words
data assets/internet enterprises/valuation/assessment methods
维普
万方数据