商业观察2025,Vol.11Issue(15) :117-120.DOI:10.3969/j.issn.2096-0808.2025.15.024

郑州会展产业高质量发展路径研究

Study on High-Quality Development Path of Exhibition Industry in Zhengzhou

张瑜文
商业观察2025,Vol.11Issue(15) :117-120.DOI:10.3969/j.issn.2096-0808.2025.15.024

郑州会展产业高质量发展路径研究

Study on High-Quality Development Path of Exhibition Industry in Zhengzhou

张瑜文1
扫码查看

作者信息

  • 1. 郑州师范学院,河南 郑州 450044
  • 折叠

摘要

在现代服务业蓬勃发展的浪潮中,会展产业作为关键组成部分,凭借其高附加值、强带动性以及广泛辐射性的显著特点,在促进经济交流、推动产业升级等方面发挥着重要作用.郑州,作为国家中心城市与重要交通枢纽,在发展会展产业上具备着天然的区位、交通等优势条件.文章首先分析了郑州会展产业的发展现状,包括取得的成就和存在的问题.接着重点探讨了郑州会展高质量发展的路径,涵盖品牌建设、人才培养、服务提升、创新发展、区域合作以及优化政策环境等方面.最后得出结论,强调郑州应充分利用自身优势,积极采取有效措施,推动会展产业实现高质量发展,提升城市竞争力.

Abstract

In the tide of the vigorous development of modern service industry,the exhibition industry,as a key component,plays an important role in promoting economic exchanges and industrial upgrading by virtue of its high added value,strong driving force and extensive radiation.Zhengzhou,as a national central city and an important transportation hub,has a natural location,transportation and other advantages in the development of exhibition industry.This paper first analyzes the development status of Zhengzhou exhibition industry,including the achievements and existing problems.Then it focuses on the path of high-quality development of Zhengzhou Exhibition,including brand building,talent training,service improvement,innovation and development,regional cooperation and optimization of policy environment.Finally,the conclusion is drawn,emphasizing that Zhengzhou should make full use of its own advantages,take effective measures actively to promote the exhibition industry to achieve high-quality development,and enhance the competitiveness of the city.

关键词

郑州/会展产业/高质量发展/发展路径

Key words

Zhengzhou/exhibition industry/high-quality development/development path

引用本文复制引用

出版年

2025
商业观察

商业观察

ISSN:
段落导航相关论文