首页|基于扎根理论的上海红色旅游形象感知影响因素与形成机理研究

基于扎根理论的上海红色旅游形象感知影响因素与形成机理研究

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以上海 28 个红色旅游景点为研究对象,基于游客在线评论数据,运用内容分析和扎根理论对红色旅游形象感知内容特征、影响因素、形成机理进行了系统性的研究.结果表明:扎根理论分析得到红色旅游形象感知影响因素包括媒体渠道、旅游经验、出游目的等 24 个要素,可归纳为信息来源、个体因素、核心吸引物等 7 个维度,并基于游前、游中、游后的时间线索提取出原生/引致形象、复合形象、评判形象 3 个层次,构建了红色旅游形象感知形成机理模型.依据研究结果,提出上海红色旅游形象分阶段塑造与传播的对策建议.
Taking 28 red tourist attractions in Shanghai as research objects,the study systematically researches the content characteristics,influencing factors and formation mechanism of red tourism image perception based on the online review data of tourists by means of content analysis and grounded theory.The results show that based on grounded theory analysis,the influencing factors of red tourism image perception include 24 factors such as media channels,travel experience and travel purpose,which can be summarized into 7 dimensions such as information source,individual factor and core attraction.Based on the time clues before,during and after the trip,three levels of original/induced image,compound image and judgment image are extracted.The formation mechanism model of red tourism image perception is constructed.According to the research results,the study puts forward some suggestions on shaping and spreading the red tourism image of Shanghai by stages.

red tourismtourism image perceptionformation mechanismgrounded theoryShanghai

梁晓梅、吴国清、申军波

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上海外国语大学贤达经济人文学院,上海 202162

上海师范大学,上海 200233

南京工业职业技术大学,江苏 南京 210023

红色旅游 旅游形象感知 形成机理 扎根理论 上海

上海市教委和上海市教育发展基金会晨光计划

20CGB05

2024

商业经济
黑龙江省商业经济研究所 黑龙江省商业经济学会

商业经济

CHSSCD
影响因子:0.443
ISSN:1009-6043
年,卷(期):2024.(6)
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