摘要
研学旅行产品质量是研学旅行目的地可持续发展的基石.基于RMP理论,对翁源江尾兰花小镇研学旅行资源、市场及产品的发展现状及问题进行了系统分析,从深挖特色研学资源、组建研学发展联盟、构建宣传推广矩阵、完善课程体系建设、优化产品设计方案五个维度提出江尾兰花小镇研学旅行产品精益开发的思路及策略,并着重就体验型、科普型、拓展型研学旅行产品的研学资源点、研学项目、研学目标、研学内容及任务进行了详细规划与设计,以期落实研学旅行"立德树人、培养人才"的根本目的,为同行开发设计高质量研学旅行产品提供理论指引和技术示范.
Abstract
The quality of study travel products is the cornerstone of the sustainable development of study travel destinations.Based on the RMP theory,the study systematically analyzes the current situation and problems of the study travel resources,market,and products in Jiangwei Orchid Town,Wengyuan County,and puts forward the development ideas and strategies of Jiangwei Orchid Town study travel products from five dimensions,namely,deeply mining characteristic study resources,forming a study development alliance,constructing a publicity and promotion matrix,improving the construction of curriculum system,and optimizing the design of product schemes.In addition,the study focuses on the detailed planning and design of experience-type,popular science-type,and expansion-type study travel products,including study resource points,study projects,study objectives,study contents,and tasks,so as to implement the fundamental purpose of study travel,which is to cultivate talents by inculcating moral virtues.
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