首页|"互联网+"视域下企业市场营销模式的新思考

"互联网+"视域下企业市场营销模式的新思考

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随着互联网技术的不断发展,以互联网为基础的新型商业模式应运而生,对传统市场营销模式构成了挑战.为应对当前激烈的市场竞争环境,传统市场营销模式亟须进行创新.基于此,文章在"互联网+"视域下,探讨了企业创新市场营销模式的重要性,对企业市场营销模式中存在的问题进行分析,并提出了企业创新市场营销模式的有效策略,以期能够为我国企业在"互联网+"背景下的发展提供一定的参考.
New Thinking on Enterprise Marketing Model Based on the Perspective of"Internet+"
With the continuous development of Internet technology,a new business model based on the In-ternet has emerged,which has also brought a huge impact to the traditional marketing model,and in order to adapt to the current fierce market competition environment,the traditional marketing model must be innovated.Based on this,the paper expounds the importance of enterprise innovation marketing model from the perspec-tive of"Internet+",analyzes the problems existing in enterprise marketing model,and puts forward effective strategies for enterprise innovation marketing model,in order to provide some reference for the development of Chinese enterprises in the context of"Internet+".

"Internet+"enterprise marketmarketing model

刘晓丽、史红

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晋城开放大学,山西 晋城 048026

山西开放大学,山西 太原 030027

"互联网+" 企业市场 营销模式

2024

山西广播电视大学学报
山西广播电视大学

山西广播电视大学学报

CHSSCD
影响因子:0.376
ISSN:1008-8350
年,卷(期):2024.29(4)