New Thinking on Enterprise Marketing Model Based on the Perspective of"Internet+"
With the continuous development of Internet technology,a new business model based on the In-ternet has emerged,which has also brought a huge impact to the traditional marketing model,and in order to adapt to the current fierce market competition environment,the traditional marketing model must be innovated.Based on this,the paper expounds the importance of enterprise innovation marketing model from the perspec-tive of"Internet+",analyzes the problems existing in enterprise marketing model,and puts forward effective strategies for enterprise innovation marketing model,in order to provide some reference for the development of Chinese enterprises in the context of"Internet+".