A Study on the Mechanism of Tourism Experience Memory on Tourist Behavior Intention Under the Immersive Performing Arts Situation——Take Wuhan's"Zhiyin"as an Example
From the perspective of tourists,taking Wuhan"Zhiyin"as an example,the immersive tourism performance method is used to conduct in-depth analysis of network text data,and explore the mechanism of tourism experience memory on tourists'behavior intentions under the immersive performance situation.The study found that tourism experience memory perception,tourism experience,tourist satisfaction and personal involve-ment play a certain role in the process of tourism experience memory influencing tourists'behavior intentions.Among them,the memory perception of tourists'tourism experience in the immersive performance situation is an important cognitive element that produces corresponding behavioral intentions,and it is also an important prereq-uisite for tourists to experience immersive tourism performance;tourism experience significantly affects tourist sat-isfaction;tourist satisfaction further affects their behavioral intentions;and personal involvement adjusts the de-gree of influence of tourism experience memory perception on tourists'travel experience.
immersive tourism performing artstourism experience memorybehavioral intentionmecha-nism of actionrooted theory
NETL
NSTL
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